Mass media and children

Universities According to the American Academy of Pediatrics AAP"Children are influenced by media—they learn by observing, imitating, and making behaviors their own"p. The influence of media on children has been the subject of increased attention among parents, educators, and health care professionals.

Mass media and children

Social Movements The Role and Influence of Mass Media Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience.

This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.

THE INFLUENCE OF MEDIA ON CHILDREN | Nany Camara - regardbouddhiste.com

Mass media is a significant force in modern culture, particularly in America. Sociologists refer to this as a mediated culture where media reflects and creates the culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few.

These messages promote not only products, but moods, attitudes, and a sense of what is and is not important. Mass media makes possible the concept of celebrity: In fact, only political and business leaders, as well as the few notorious outlaws, were famous in the past.

As Mass media and children as the s and s, television, for example, consisted of primarily three networks, public broadcasting, and a few local independent stations. Not only has availability increased, but programming is increasingly diverse with shows aimed to please all ages, incomes, backgrounds, and attitudes.

What role does mass media play? Legislatures, media executives, local school officials, and sociologists have all debated this controversial question.

While opinions vary as to the extent and type of influence the mass media wields, all sides agree that mass media is a permanent part of modern culture. Three main sociological perspectives on the role of media exist: This theory originated and was tested in the s and s.

Critics point to two problems with this perspective. How media frames the debate and what questions members of the media ask change the outcome of the discussion and the possible conclusions people may draw. Second, this theory came into existence when the availability and dominance of media was far less widespread.

General Considerations

Those people who own and control the corporations that produce media comprise this elite. Advocates of this view concern themselves particularly with massive corporate mergers of media organizations, which limit competition and put big business at the reins of media—especially news media.

Their concern is that when ownership is restricted, a few people then have the ability to manipulate what people can see or hear. For example, owners can easily avoid or silence stories that expose unethical corporate behavior or hold corporations responsible for their actions.

The issue of sponsorship adds to this problem. Advertising dollars fund most media. Networks aim programming at the largest possible audience because the broader the appeal, the greater the potential purchasing audience and the easier selling air time to advertisers becomes.

Thus, news organizations may shy away from negative stories about corporations especially parent corporations that finance large advertising campaigns in their newspaper or on their stations.

Media watchers identify the same problem at the local level where city newspapers will not give new cars poor reviews or run stories on selling a home without an agent because the majority of their funding comes from auto and real estate advertising.

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This influence also extends to programming. Critics of this theory counter these arguments by saying that local control of news media largely lies beyond the reach of large corporate offices elsewhere, and that the quality of news depends upon good journalists.

They contend that those less powerful and not in control of media have often received full media coverage and subsequent support.

Predominantly conservative political issues have yet to gain prominent media attention, or have been opposed by the media.The demand for media information among parents is substantial and increasing. By a number of measures, many parents have a high level of interest in information about child-rearing, including information from the mass media, on a broad range of topics.

Media influence on children has steadily increased as new and more sophisticated types of media have been developed and made available to the American public.

Availability, as well as greater affordability for American families, has provided easier access to media for children. Beneficial effects include early readiness for learning.

The influence of the media on the psychosocial development of children is profound. Thus, it is important for physicians to discuss with parents their child’s exposure to media and to provide guidance on age-appropriate use of all media, including television, radio, music, video games and the Internet.

Consuming media, it seems, has far outstripped reading storybooks or playing dress-up as the average American child's favorite pastime. Overall, children between the ages of two and 18 spend an average of almost five-and-a-half hours a day at home watching television, playing video games, surfing.

Mass media is a medium of communication such as television, radio, or newspapers that reach very large numbers of people. Media’s unique power and reach can be used to educate children and enrich their lives and have negative consequences at the same time.

For courses in Introduction to Mass Communication Help students see the impact of the media upon society and our daily lives The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context.

Author John Vivian prompts students to analyze ongoing transformations in mass media.

Mass media and children
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