Pantene consumer behavior

How weather influences product sales Talking about the weather is more than just small talk.

Pantene consumer behavior

We proofread, edit and make the paper upto mark without any flaws. Starting Rs for 10 pages. Untilthe market was dominated by flagship companies such as Hindustan Lever Ltd.

But since then the competition has broadened to include many more multi-national companies and domestic companies such as Garnier and ITC Ltd. There is high capacity of growth in top and bottom ends of the industry, which is an advantage for companies since the penetration rates are comparatively low.

This industry is segmented into smaller categories of shampoos, hair oils, hair serums, hair conditioners, hair colorants and hair gels.

Pantene consumer behavior

Marico dominates the hair oil category with its flagship brand Parachute, followed by Dabur Vatika. Shampoos are further divided into three predominant categories: Cosmetic Volume, shine, strength.

Consumer behavior is at crossroads today as it has its roots in both marketing and behavioral sciences. As it is born from marketing it will be hard to deviate from the needs of marketing.

But given all the concepts and methods learned from the behavioral sciences it will be impossible to ignore them.


The science of consumer behavior will be carried forward with traditional journals and other conferences. However, new journals, like the Journal of Consumer Marketing and other associations will provide a stepping stone to conducting research in the field of marketing.

The target market for shampoos is mainly the upper class, upper middle class, middle class and particularly, housewives and college goers.

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However, of late, the bottom of the pyramid is proving to be profitable owing to the promotion of one-time use sachets. This metamorphosis is a strong driver for growth.

More and more companies are entering the shampoo market every day. The existing marketing leaders are forced to maintain their dominance through aggressive promotion, re-branding efforts and reduction in prices. Companies are also experimenting with sachet promotion to expand presence in the rural markets.

This competition is expected to further intensify in near future and the determining factors is consumer connect. The characteristics of shampoos and its market in India The frequency of shampoo consumption in India is low.

Most consumers shampoo once or twice a week, as opposed to everyday in western countries. Some consumers shampoo their hair to attend to hair problems like dandruff, when the hair needs to be conditioned periodically Consumers have common expectations from shampoo consumption, like shine, cleanliness and hygiene, moisturizing, etc.

Consumers relate formation of lather to the act of cleansing.Consumer behavior provides a sound basis for identifying and understanding consumer needs. tastes and preferences are to be taken care of. To increase the chances of success of new products. It is the act of the individuals directly involved in obtaining and using economic goods and services.

Wheel of consumer analysis is an excellent tool which helps in forming a marketing strategy after taking the consumer's in consideration. Overall, there are 3 aspects of the consumer which are analysed.

And once these 3 aspects give an overall outlook to the consumer . The Procter & Gamble Company • v WINNING CONSUMER & RETAIL CUSTOMER VALUE EQUATIONS Winning consumer value is about more than price — it’s about delighting consumers.

Pantene is owned by Procter & Gamble and is an American Brand of hair care name Pantene is based on Panthenol which is a shampoo ingredient.

To compete in the “beauty product” market, Pantene was purchased by P&G in the year Pantene’s twitter account shows the tie strength, which is the degree of intimacy and frequency of contacts between the information seeker and the source.

Pantene averages about tweets per hour, which is pretty good. I think this is an essential part of keeping . Trend events on 's key trends, in 11 global cities.

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