In this post Andy Wickes takes you through the process to ensure your web designer is as informed as possible.
How to write a Website Creative Brief If you are reading this you are shopping around, looking at lots of web design company websites. If you are not from a creative agency it will probably seem confusing, daunting and pretty hard to tell the difference between one design agency and another.
Before we move on, stop, go and put the kettle on, and come back in 2 minutes for a quick read. When you think about it, a website is an incredibly complex, and tricky, thing.
On the one hand you are applying marketing and design skills, the same as you do when producing a printed advert or brochure. On the other hand you are doing all this, and make it work on potentially hundreds of different types of phones, tablets, and desktop personal computers out of typed code, scripts and databases.
However, the process for commissioning a web design is not as hard as you may think, provided you know what to say, what to ask, and what everyone should be asking you. A good website design brief sets a clear and detailed list of requirements that you want your new website to achieve.
We do this to get to know you, your company, and what your aims and goals are. The first thing you want to do is write it all down.
To go through the same questions over and over again with 3 or 4 web designers is going to take you a lot of time.
Write a creative brief. Once you have written this, you can still pick up the phone, you can have a chat, get a direct email to someone and email it through to them.
This will give them a chance to see your requirements, hear about your company, work out potential solutions, and most importantly, put a price to it. The best thing about a proper creative brief is it will save you money. So what do you need to include? Let us walk you through our ideal creative brief.
We want to know its history, its present positioning, and where you want it to go. When writing your creative brief, think about including the following information words about your company. How long have you been in business? How large is your company?
How many people work for you? A description of your service, products or what makes you different. Looking further forward describe not only your current audience, but any new audience you want to attract with your new website design. List, or describe, the type of people that need to be influenced by the new website when they see it At the same time, describe your CURRENT audience 4 Your current website design As professional web designers we will learn far more about your aims from what you think is WRONG with your website.
We will want to know the answers to queries such as; In your opinion, what is wrong with the current design? What do you think works well?Jun 30, · Close your template with a section that asks the employee to explain how her work will make your customer's experience better.
Do this by writing an . How To Build A Concise Creative Brief (Three Free Templates) This is how it should look in each template: Word Document Creative Brief Example: Excel Spreadsheet Creative Brief Example: This could include creating one for strategy meetings, another for writing and design, one more for coding and development, and so on (depending on.
Writing a web design brief I have had the pleasure of being involved on both sides of the website procurement process - answering RFPs (Request for Proposal, or Tenders in the UK) and in helping clients to draft web design briefs.5/5(7).
A Template for Killer Website Content. Website content template components.
Pre-writing questions: Post-writing checklist. Finally, the template includes a checklist of items and reminders you can use to ensure your page is good to go. Of these items, I think the . Writing a good brief is just one of the challenges faced by website owners.
For more advice on everything from hiring a web designer to planning the long term future of . Download free creative brief templates for Excel and Word.
Choose from advertising, graphic design, nonprofit and other templates. A creative brief is a communication tool that outlines a project’s requirements, expectations, goals, and resources.